Tuesday, December 5, 2017

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Welcome to Google Analytics and Google AdWords marketing project.

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We focused on marketing and examined the tools Google Analytics and Google AdWords. The tools highlighted are used to analyze trends and encourage new business.  Google Analytics allows a business to understand who their customers are and help to adjust social media, advertising and website content to better suit the consumer’s needs.  Google AdWords works to stretch the advertising dollar with pay-per-click targeted ads using keywords as well as negative keywords.  

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