The primary intended purpose of Google Analytics is to provide users with the digital tools to analyze data from all touch points in one place and provides valuable insight to the customer experience. By using the tools and reports provided by Google Analytics, businesses will establish who their typical customers are, and it will grant businesses greater efficiency when using other tools, such as social media, advertising and the overall content of their website, to optimize their operation. Indications of trends over specific periods of time and the demographics of the people that are accessing the information will provide useful information to make decisions based on real information rather than assumptions. This tool is useful for better understanding clientele and allowing a company to focus or make changes based on the results.
The following link is from CIO and there quick starting guide into Google Analytics main features and most valuable tools: https://www.cio.com/article/3040057/internet/how-to-get-started-with-google-analytics.html
The photo above portrays the Google Analytics 360 Suite (Kapko, 2015).
The photo above is a sample screen from Google Analytics Reports. (Gallaugher, 2014).
Google AdWords:
Google AdWords is a marketing and selling tool that can target consumers that are most likely to buy a product or service. It allows a business to create an ad campaign to sell a product or service. These ads can be customized in order to actively target the groups that may have been identified through analytics. The Pay-per-click ads can be set to properly target consumers through searches with certain words or interests. Companies using Adwords can generate more traffic to its website and claim an advantage in generating leads.
The following link is a tutorial in how to benefit most from Google AdWords:
https://www.youtube.com/watch?v=FxWzybP9Jeo
References -
Google AdWords is a marketing and selling tool that can target consumers that are most likely to buy a product or service. It allows a business to create an ad campaign to sell a product or service. These ads can be customized in order to actively target the groups that may have been identified through analytics. The Pay-per-click ads can be set to properly target consumers through searches with certain words or interests. Companies using Adwords can generate more traffic to its website and claim an advantage in generating leads.
The following link is a tutorial in how to benefit most from Google AdWords:
https://www.youtube.com/watch?v=FxWzybP9Jeo
References -
Bell, K.W. (n.d). Purpose of Google Analytics. Retrieved from https://www.azcentral.com
Gabbert, E. (2017). Why Use Adwords? Here Are 10 Reasons. Retrieved from http://www.wordstream.com
Gallaugher, J. (2014). Information Systems: A Manager’s Guide to Harnessing Technology. Washington, DC. Flat World Knowledge, Inc.
Jillard, E. (n.d). Improve the Customer Experience With Digital Analytics. Retrieved from http://google.com
Kapko, M. (2015). Google Gets Into Marketing Cloud with Analytics 360 Suite. Retrieved from https://www.cio.com
Martin, J. (2016). How To Get Started with Google Analytics. Retrieved from https://www.cio.com
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