Welcome to Google Analytics and Google AdWords marketing project.
via GIPHY
We
focused on marketing
and examined the tools Google Analytics and Google AdWords. The tools
highlighted are used to analyze trends and encourage new business. Google Analytics allows a business to
understand who their customers are and help to adjust social media, advertising
and website content to better suit the consumer’s needs. Google AdWords works to stretch the
advertising dollar with pay-per-click targeted ads using keywords as well as
negative keywords.
